"The Big Brother State" Video

Learning Target:

Students will be able to recognize techniques of persuasion.


Determine an author's point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text.


Watch this video at least twice watching for the techniques the video's creator uses to try to convince you of his point of view. After viewing the video a couple times or more, respond to this prompt: What techniques does the video creator use to try to convince you of his point of view? What is it about the style or content of his presentation that he intends to be convincing?

Scoring Rubric

1 (6.0-7.3) 2 (7.5-8.3) 3 (8.5-9.7) 4 (10)
Evidence of thoughtful, meaningful response Student struggles to create meaning from the prompt or from the example text (video). Details may be inappropriately used or nearly absent from the explanation part of the response to the prompt. Student is still developing the habits of creating a meaningful, insightful response, but there is a clear attempt to meet the expectation of the prompt, even if the details and explanation are weak. Student has produces a meaningful response, although the quality of details and examples is less enlightening than those provided at the highest level.  Student achieves mastery of meaningful content by providing several enlightening details and examples from the video and explaining these in light of the standard